Brandon Gadoci

Growth Consultant. I solve problems and build systems. Currently at Brainspace.

Read this first

Product Revolution

I originally wrote this article for the Brainspace Blog.

Where Does Progress Come From?

In Kevin Kelly’s book, What Technology Wants he puzzles over why it wasn’t until the 18th century that scientific progression began gaining momentum…

[T]here is a puzzle. The necessary ingredients of the scientific method are conceptual and fairly low tech: a way to record, catalog, and communicate written evidence and the time to experiment. Why didn’t the Greeks invent it? Or the Egyptians? A time traveler from today could journey back to that era and set up the scientific method in ancient Alexandria or Athens without much trouble. But would it catch on?

Ultimately, Kelly concludes that such a pursuit demands time and attention—in other words, a civilization with the leisure to think about future needs.

Science is costly for an individual. Sharing results is of marginal benefit if you are...

Continue reading →


Millennials are commonly referred to as the carefree, me-focused generation who are hard to manage. The truth is that they are extremely talented, productive and can be an enormous asset to any company, you just have to take time to understand how they work. Here are some tips, strategies, products, and resources for you, but first here are some stats about Gen Y.


  • 89% of Millennials would prefer to choose when and where they work rather than being placed in a 9-to-5 position. [Odesk]

  • 45% of Millennials will choose workplace flexibility over pay. [Millennial Branding]

  • 56% of Millennials won’t accept jobs from companies that ban social media. [Cisco]

  • Average tenure for Millennials is 2 years, compared to 5 years for Gen X and 7 years for Baby Boomers. [Pay Scale / Millennial Branding]

9 Little Changes That Will Make a Big Difference In Managing, Recruiting, & Selling to...

Continue reading →

Three Tips for Working with Millennials

Millennials are the generation of people who entered adulthood in the early 2000s. Currently Gen Y (another name for Millennials) makes up about 50% of the workforce and by 2025 it is expected that 3 out of 4 workers globally will be from this generation. They are commonly referred to as the carefree, self-focused generation that is hard to manage. The truth is that they (we) are extremely talented, productive and can be an enormous asset to any company, if you take the time to understand how they work. Below I’ll cover some tips, strategies, products and resources for you - but first here are some stats about Gen Y.

  • 89% of Millennials would prefer to choose when and where they work rather than being placed in a 9-to-5 position. [Odesk]
  • 45% of Millennials will choose workplace flexibility over pay. [Millennial Branding]
  • 56% of Millennials won’t accept jobs from companies that ban...

Continue reading →

Unicorns & The Second Industrial Revolution


I stumbled across the Passion Planner on Kickstarter today. It looks like a pretty cool product and I’ll probably buy one, but that’s not what I want to talk about today.

Seeing that planner made me aware that there is likely a shift coming in the skill-sets that we most desire as we seek to bring a vision to life. The term “unicorn” is used in the tech world to describe an employee that has multiple skill-sets like coding, design and user experience. As the cost of creating a product or service has decreased, the most desired employees have been those who create the technology and quickly bring ideas to life. A quick scroll through Product Hunt will illustrate the fruit of this trend. It’s amazing. New products are being created every day that solve problems we didn’t even know we had. In short, it is getting easier to get your idea out of your head and into the real world.


Continue reading →

7 Things Your Parents Taught You About How to be Successful That Probably Aren't’ True Anymore.

As a Generation X-er (although I feel like I’m a Gen Y trapped in a Gen X body) I am in an interesting position as I look to my parents for guidance on professional success. Their model comes from a different time and we should be collectively careful of it’s application today. Here are nine things we learned from our parents about success that probably aren’t true anymore.

First in the office, last to leave.

Our parents came from a generation where spending a lot of time at work meant that you were working hard. The more you worked, the better job you were doing. Today people like Jason Fried and Tim Ferris are challenging this idea. Our parents operated in a time where most people worked for corporations and success depended on readiness to be promoted. Organizations were more vertical than they are today and success was a factor of not only actually working hard but being seen as...

Continue reading →

My Biggest Piece of Advice For New Founders

I have a unique seat in the world of startups. I’ve been both a founder, investor and a portfolio manager. I’ve had failures and success. Here is a bit about my journey, followed by the biggest piece of advice I have for new founders.


In 2010 I built a web app called StringStack. The idea was that I would create a centralized, simple place where people could blog. Users could write more than possible on twitter (a medium amount if you will). By centralizing the writing and giving authors a nice design I thought I might be able to tackle some of the discovery problem that was emerging as more and more people came online. Six months later I shut it down. It was big idea that was going to take lots of people to accomplish and I didn’t have the time or money. Additionally, no investor was going to give some unknown guy millions of dollars to do such a thing. Some three years later Ev...

Continue reading →

13 Thing You Might Not Have Known About Investing in Startups

The combination of public market alpha opportunities decreasing and legislation making investing in startups more interesting to more people, means startup investing is on the rise. While there is a plethora of information regarding investment management, there is a lack of it specifically pertaining to startups. With that in mind, I put together a quick list of things to consider in order to help bring new investors up to speed quickly.

  1. You can’t just invest in any company you want. Unlike the public markets, startups companies aren’t always taking money. You have to find a company that is actively raising funds and then find a way to get into that deal.

  2. There is opportunity in the trade as well as in the investment. In the public market, the trade is established and the only variables are time and price. In the private market, there is value in the trade: negotiating shareholder...

Continue reading →

Where will Startups be in 100 Years?

In 1914 Beverly Hills, CA was incorporated, Babe Ruth debuted as pitcher for the Boston Red Sox, and the first transcontinental phone link was made between NYC & SF. Entrepreneurs by the names of Carnegie, Rockefeller, Edison, Hershey, Kellogg, Ford, Merrill and Sears were pursuing their respective missions which shaped the world we live in today. As more recent entrepreneurs, we’ve studied their journeys and perpetuated their proverbs in 140-character bursts. To answer the question of what startups will look like in 100 years, it makes sense to look at where they were 100 years ago. In that exercise we shouldn’t be surprised to find that the term startup was likely never uttered by any one of those founders.

The term startup evolved from the description of a company, product or service to the description of a person, culture and attitude. Startup describes a lean, scrappy,...

Continue reading →

Valuing Blackswans

I originally posted this on the Disruption Blog.

Black Swans are mysterious, rare, and elusive. As are some of the biggest valuation jumps in early stage growth companies. Take Quora, for instance.

In April of this year Quora raised a Series C round at $80MM on a $900MM valuation. That is more than double its valuation for its B round in May of 2012. And yet, Quora doesn’t make any money and doesn’t release any specific usage or user growth numbers. How could a third party ever predict that type of valuation increase?

At Disruption Corporation we attempt to do just that. Our research team rates companies across 13 metrics. These metrics include team strength, market momentum and unique advantage, to name some. We also look at market comparables, historical funding events, industry funding events, and actuals we find on a company. That research, combined with some math-magics, allow...

Continue reading →

Q&A: Unique Investment Needs of Family Offices.

Below is a Q&A I did for our recent Disruption Corporation article Wealth of Opportunity: The Unique Investment Needs of Family Offices.

What makes Family Offices unique as investors?

Family Offices are unique because they are part of a small group of Advisors who are directing private client assets toward private market investments. Most of the major financial services firms prohibit their advisors from commenting on, recommending, or selling investments that their firms do have in their systems. This includes almost all early stage growth companies. For wealthy individuals this leaves a gap in their investment opportunities and more importantly their allocation. A gap that is emerging as a true way to shift the efficient frontier. Institutions have long allocated portions of their assets allocation to this asset class but individual investors, those like the ones that Family...

Continue reading →

Subscribe to Brandon Gadoci

Don’t worry; we hate spam with a passion.
You can unsubscribe with one click.